International communications blog
With posts on export, international marketing, translation management, international web strategy, different cultures, specialist terminology, and LinkedIn & YouTube for export.
Visuals for Export Communication
Building trust with export customers can be hard – barriers of language, culture and distance can get in the way…
Cultural Differences …….Cost Export Sales
How often have you as an exporter heard the phrase ‘You were out on price’ when you know your offer was competitive? Digging below the surface we often find that it was something else…
International Web Content … a guide
Writing effective international web content can make all the difference when it comes to engaging export customers. We have developed a new guide to help you write succinct but effective international web content…
Terminology Wrangling
With complex projects or the simplest notion of selling into new sectors or new geographic territories getting to grips with your terminology is often the first place to start…
Guanxi in the UK?
I recently re-read a scholarly article published a few years ago and thought I would share this section with you to show that we also use connections…
International SEO
A little International SEO can win export enquiries for smaller exporters. Larger companies can create and maintain multilingual content that attracts and informs their clients in target territories…
International Search Summit
This Webcertain event is great on international search for larger brands. In this post we extract some top tips for smaller exporters, too.
International Communications Review – What are the benefits?
Someone asked me the other day what the key benefits are of an ICR (International Communications Review). It goes without saying that sectors, products, resources, audiences, export markets etc…
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