Blog International Communications Review – What are the benefits? Someone asked me the other day what the key benefits are of an ICR (International Communications Review). It goes without saying that sectors, products, resources, audiences, export markets etc. vary hugely from one company to the next so what works for some exporters won’t work for…
Blog Terminology Wrangling With complex projects or the simplest notion of selling into new sectors or new geographic territories getting to grips with your terminology is often the first place to start. This applies equally to small companies and huge corporations. Without ensuring that everyone is using commonly understood company-specific or sector-specific terms in the…
Blog Guanxi in the UK? I recently re-read a scholarly article published a few years ago and thought I would share this section with you to show that we also use connections. I suspect Guanxi (personal connections) is why social media and online sales are rocketing in China. It may be true that we in the West…
Blog International SEO A little International SEO can win export enquiries for smaller exporters. Larger companies can create and maintain multilingual content that attracts and informs their clients in target territories. Smaller companies tend to choose to make do with English only or they resort to Google Translate with all its flaws in handling specialist…
Blog Cultural Differences Cost Export Sales Did you know that Cultural Differences lose more British export sales than Language Differences? How often have you as an exporter heard the phrase ‘You were out on price’ when you know your offer was competitive? Digging below the surface we often find that it was something else. Un-recognised cultural differences…
Blog Visuals for Export Communication Trust matters Building trust with export customers can be hard. Anyone can say they manufacture. Anyone can say they design the product. Anyone can say they employ local people. ….. and many less scrupulous companies do say these things untruthfully. For your export customers to learn about your company, the best…