Blog International Communications Review – What are the benefits? Someone asked me the other day what the key benefits are of an ICR (International Communications Review). It goes without saying that sectors, products, resources, audiences, export markets etc. vary hugely from one company to the next so what works for some exporters won’t work for…
Blog Terminology Wrangling With complex projects or the simplest notion of selling into new sectors or new geographic territories getting to grips with your terminology is often the first place to start. This applies equally to small companies and huge corporations. Without ensuring that everyone is using commonly understood company-specific or sector-specific terms in the…
Blog International SEO A little International SEO can win export enquiries for smaller exporters. Larger companies can create and maintain multilingual content that attracts and informs their clients in target territories. Smaller companies tend to choose to make do with English only or they resort to Google Translate with all its flaws in handling specialist…
I am just back from the International Search Summit in Barcelona, learning about how multinational brands go about globalisation, localisation, translation, multilingual SEO and many other juicy topics. You might be asking what relevance this has for smaller budgets like yours. Well, my aim is is to understand what is possible, where best practice is at, and were…