Blog International Communications Review – What are the benefits? Someone asked me the other day what the key benefits are of an ICR (International Communications Review). It goes without saying that sectors, products, resources, audiences, export markets etc. vary hugely from one company to the next so what works for some exporters won’t work for…
Blog Guanxi in the UK? I recently re-read a scholarly article published a few years ago and thought I would share this section with you to show that we also use connections. I suspect Guanxi (personal connections) is why social media and online sales are rocketing in China. It may be true that we in the West…
Blog Cultural Differences Cost Export Sales Did you know that Cultural Differences lose more British export sales than Language Differences? How often have you as an exporter heard the phrase ‘You were out on price’ when you know your offer was competitive? Digging below the surface we often find that it was something else. Un-recognised cultural differences…